Data & Privacy Deep Dive
May 8-15
Opportunities, tools and threats: the new rules of data
Increasingly sophisticated data is allowing brands to understand and target their audiences with greater precision than ever before. But who really wants to be targeted? As evermore empowered consumers choose to opt out and claw back control over their data privacy in their droves, this is the critical challenge facing marketers. We’ll examine how brands can win consumers’ trust and turn the first-party data they glean in return into creative campaigns that hit exactly the right mark, at exactly the right time.
Join the conversation, own the debate
The Drum is always one step ahead of the curve. And that puts us in the best position to help our audience understand the big wide world of data.
In fact, on thedrum.com page views and visitors for our data segment have more than doubled in the last year. People are spending more time reading up on data-related content than ever before.
This deep dive will equip our audience with skills and insights to navigate the data space. In an ever-changing and challenging market it'll give you opportunity to join the conversation and have your say on what’s next in data.
2024
all major browsers (Google Chrome, Firefox, Safari) will have blocked the use of third-party cookies.
Source: Deloitte
39%
of respondents selected having “clear information on how data is used” (i.e., transparency) as their top priority for organisations.
Source: CISCO 2022 Consumer Privacy Survey
71%
of CMO’s believe the main cost of a security incident is the loss of brand value.
Source: Data Privacy Managers
Why should you get involved?
When you partner with us on Deep Dives you get the opportunity to position yourself as a thought leader on the hottest topics in our industry. You get to have your say and own the debate, while supporting the most progressive conversations going.
And it's easy to get involved. Choose Deep Dive topics that align with your brand from our dedicated stream of content. Get under the skin of those topics and become an influential voice in that market. It'll not only help boost your brand and grow your pipeline, but keep your prospects and customers engaged with fresh, authoritative insight.
Trending now on thedrum.com
Partnerships
Headline partner
Choose from our topics, align your brand with our dedicated stream of content to boost your brand profile. Keep your prospects and customers engaged with thought leadership and build your pipeline at the same time.
As the exclusive headline partner, you will receive full branding across the seven days, a virtual panel event and custom amplification.
Investment: £55,000 | $75,000 | s$100,000
Profile partner
Play an integral role within the sector and brand a topic core to your business, use our smart mix of content, video and branding to position yourself within this highly engaged audience using our tried and tested channels.
Be present for your prospects with naming rights, branding, a fireside chat and amplification.
Investment (max4): £33,000 | $45,000 | s$60,000
To find out what other opportunities you can get involved in, please fill in the form below.
Get in touch
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