AI & web3 Deep Dive
From AI to web3: the no BS guide to marketing tech
web3 is here but most marketers have only just begun to dip their toes into this brave new world of the internet – if at all. The metaverse, just one part of this rich new tapestry, has been variously described as a flash in the pan and the future of marketing.
So what’s the truth? Should marketers be drawing up a metaverse strategy, diving into gaming or minting NFTs? And what of artificial intelligence, the new gamechanger on everyone's lips thanks to the stratospheric rise of ChatGPT? In this Deep Dive, we’ll bust apart the myths, separating true disruption from mere distraction and giving marketers a local’s guide to this emerging world of possibility.
Join the conversation, own the debate
We go deep on the subjects that matter most in modern marketing. And right now AI and web3 are on everyone's lips for 2023.
There is too much written about technology in marketing in abstract terms. This deep dive will give marketers real, tangible advice that can be put into action.
We’ll help marketers distinguish between the technologies truly destined to disrupt their businesses from those only likely to be a distraction.
How confident are you that you understand the difference between Web3 and the Metaverse?
Source: Drum LinkedIn Audience, 536 responses - Feb 2023
New ChatGPT users in five days
The amount of people who will spend an hour a day in the metaverse to shop, work, socialize or consume entertainment by 2026
Source: Statista, McCann Worldwide
How concerned are you about AI replacing at least some aspects of your job in the next five years?
Source: Drum LinkedIn Audience, 1,132 responses - Feb 2023
Why should you get involved?
When you partner with us on Deep Dives you get the opportunity to position yourself as a thought leader on the hottest topics in our industry. You get to have your say and own the debate, while supporting the most progressive conversations going.
And it's easy to get involved. Choose Deep Dive topics that align with your brand from our dedicated stream of content. Get under the skin of those topics and become an influential voice in that market. It'll not only help boost your brand and grow your pipeline, but keep your prospects and customers engaged with fresh, authoritative insight.
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Choose from our topics, align your brand with our dedicated stream of content to boost your brand profile. Keep your prospects and customers engaged with thought leadership and build your pipeline at the same time.
As the exclusive headline partner, you will receive full branding across the seven days, a virtual panel event and custom amplification.
Investment: £55,000 | $75,000 | s$100,000
Play an integral role within the sector and brand a topic core to your business, use our smart mix of content, video and branding to position yourself within this highly engaged audience using our tried and tested channels.
Be present for your prospects with naming rights, branding, a fireside chat and amplification.
Investment (max4): £33,000 | $45,000 | s$60,000
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Go deeper with The Drum on the subjects that matter within modern marketing.